2009 Technology Predictions

CMS Watch puts together 2009 Technology Predictions
I found this one to be spot on. 11. Mobile and multimedia web analytics become key requirements...and disrupters The web analytics marketplace is dividing between, on the one hand, free (and largely free-standing) services from Google, Yahoo!, and soon Microsoft, versus higher-end and (sometimes overly) feature-rich offerings from the likes of WebTrends and Omniture. However, neither set of vendors has good answers to what 2009 will see as increasingly must-have requirements: analyzing mobile and multimedia activity. A bevy of smaller vendors -- many of them regional and national, with loose ties to different wireless providers -- are bursting on to the scene with very (very) new and experimental analytics approaches for these hard problems. The growing number of customers who care about measuring mobile access and multimedia use will likely have to invest in multiple analytics tools...
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