Razorfish files patent for social media tracking tag

Razorfish files Patent to measure Social Media. Razorfish created an "Incrementing Action Tag" that is able to identify and track social media, identify how far removed actions are from the original source of the social media, and identify key influencers of users of social media... Sounds good and if they can do this w/o PII it could be huge for advertisers, brands and even consumers.
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