University of Washington: Foster School of Business - Digital Marketing Measurement for Entrepreneurs

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University of Washington: Foster School of Business - Digital Marketing Measurement for Entrepreneurs

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I'm back...

Sorry for going silent for so long, it's been a crazy month..

After a tough rugby season hear in the Pacific Northwest. And the Quake had what is definitely the most successful season we've had since our inception. We have never been better, We finally and handily beat one of our fiercest competitors the Eugene RFC. in what must have been a humbling experience for them. All of this lead up to hosting our Biennial rugby tournament Magnitude XV, which was broadcast live on the rugby website heavensgame.com in our first ever live blog event (recap here).

After three concussions, broken collar bone, busted ribs, knees, and two broken ankles, the Redmond fire department definitely had a greater awareness and respect for what has become to be know as the largest Gay rugby tournament in  North America. 

As if coaching and organizing the tournament wasn't enough I recently have merged Arete Analytics w/ Spring Creek Group a boutique Social Media Marketing agency here in the northwest. However I think we will have to stop referring to ourselves as "boutique" since we now have over 20 FTE working exclusively on social media, which makes us one of if not the largest social media agency on the west coast.

Now that I'm moving into a full time role of Principal at SCG, I'm looking for some help. So if you know of anyone interested in a full time opportunity as a social media metrician please send them my way.

thanks,

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Social Media Spending to Outpace Email in 2012

According to Forrester's latest forecast of interactive marketing spend, display, search, email, mobile and social media are to reach nearly $55 billion in spending by 2014. No big shocker there, anyone paying attention could see this groundswell coming. Also expected or, not a big deal, is the forecast that print and direct mail will lose the most ground to interactive. What is interesting is that Forrester is predicting that social media will grow in spending from $700 million this year to $3 billion in 5 years, and is expected to catch up to email spending of $1.6 billion in 2012.
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Walk Like A Man! - New Gay Rugby Movie is Out on DVD!

Walk Like a Man: Blood, Sweat and Queers

A documentary that follows two top gay rugby teams in their quest for The Bingham Cup is out on DVD.

Narrated by former rugby champion, openly gay Ian Roberts, Walk like a man looks at the defending champions San Francisco Fog and the upstart Sydney Convicts as they prepare to do battle in New York. Individuals from each team talk about everything from coming out to preparing for the tournament.

Read more here.


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The Facebook Open Stream API - Welcome to the future of marketing!

Today Facebook announced changes to its API that allow developers to access user information from Facebook.

Until today Facebook member data was off limits but now, like Twitter, Digg and flickr, social media monitoring tools like Radin6, techrigy, and buzzmetrics have access to user submitted data.

So why now, why is Facebook doing this and what does it mean for us digital marketers. Well, facebook has been struggling to monetize it's content for a while. so opening up this API is a first step for facebbok as now just like twitter, new desktop applications could be developed to send updates, do searches, or share other video/audio content. The thinking is that Facebook could potentially set a fee for business level API requests, while consumers get a lower level of service for free. This would be someting like 100 or so free API calls per/day/hour etc.

For digital marketers today could be the first day of the rest of your lives!

Want to know what your customer are really feeling and saying and interacting with your brand, then just use radina6 or techrigy to find, cluster, and analyse the key conversations and communication streams that triggers the quantifiable actions that lead a consumer to buy your product or service. On facebook, consumer have been rantinga ndraving about brands for a while now, so all that market research you've been paying for from focus groups is now free, or nearly free.

So, what r u waiting for? Dig in!

BTW - Did I "call this one" or what?
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