New Years Resoultion for web analysts

Its time for 2009 resolutions and here's my reco for web analysts

Get a better understanding of Social Media ROI

Most web analytsts think about measurement all day long, but due to time constraits of being swamped w/ reporting they tend to forget to include social media and PR in the measurement schema. These are going to be two major components of all digital customer acquisition strategies for your clients/boss in 2009. So start with the basics, and measured both traffic and conversions using any number of new free tools like techrigy, google trends, quantcast, not to mention whatever basic web analytics package you are using. start thinking about measureing everything you can in these 4 quadrants. controlled onsite behaviors and actions, controlled offsite behaviors and actions, uncontrolled onsite behaviors and actions, uncontrolled offsite behaviors, actions and conversations. Start here and see where it takes you and have fun in 2009.
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