7 Reasons Facebook Could Dominate Your Social Media Strategy

Nice post from Jason Baer about how to use facebook as your social media home base. I agree with his thesis that..."It doesn’t matter what business you’re in, your customers are on Facebook. Now rocketing past 200 million members (making it the 6th largest country in the world if it were a nation), Facebook offers online reach previously available only in Google and Yahoo flavors." 7 Reasons Facebook Could Dominate Your Social Media Strategy

1. Reach: One of the great axioms of marketing is “Fish Where the Fish Are.” Increasingly, fish of all shapes and sizes are on Facebook.
2. Clarity of Purpose: Facebook enables brands to interact with their fans via wall, discussions, events, photos, videos, etc. without a bunch of other corporate content getting in the way.
3. Analytics: Facebook provides substantial data on the affinity and demographics of your fans. In comparison to Web analytics, Facebook provides a much better sense of who your audience is in real life.
4. Ease of Use: Facebook pages can be established and maintained by everyone in your company that is not Amish. No fancy programming skills required.
5. Promotion: When consumers become fans of your company, that fact is shared with their friends via the real-time update component of Facebook. No public announcement is made when somebody visits your Web site.
6. Personal: The fact that Facebook users have to be real people (unlike MySpace and Twitter, no fakes allowed) and have to be authenticated before use, consumers can’t hide behind anonymous usernames. Plus, because the vast majority of Facebook members use authentic profile pictures, the “relationships” between consumer and brand have an out in the open characteristic that isn’t available on most Web sites.
7. Cost: Free. Totally free. Web developers, insert shudder

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