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Friday, December 5, 2008

Online Video Benchmarks and Metrics

Video Marketing Benchmark Guide 2009 MarketingSherpa's first-ever Video Marketing Benchmark Guide for 2009 is out. Attitudes toward video are changing, video getting abigger share of the ad market and consumers are more willing to sit though longer ads as long as they are in proportion to the amount of video content provided. Interesting exec summary...check it out.

#15 is HOT!