Budgets Hold Steady (So Far), But Online Marketing Actually Expands
-- the underlying message of this eMetrics study is that those who are investing in Web analytics are seeing results: Of those surveyed...respondents report an overwhelming initiative to increase spending on online advertising mediums for the upcoming year:
- Email (84 percent plan to increase or maintain);
- Online Advertising (77 percent);
- Keyword Search Campaigns (76 percent);
- Social Media (62 percent); and
- Video Advertising (38 percent).
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